Dr. Keith Joseph Zukas is an Associate Professor of Mass Media for the Journalism Major in the Department of Communication at University of Wisconsin-Whitewater, in southeastern Wisconsin of the USA. Go Warhawks! He teaches journalism and communication courses such as Writing for News Media, Feature Writing, Sports Journalism, Reporting for News Media, Public Affairs Reporting, Introduction to Public Speaking, Cross-Cultural Communication, and New Student Seminar.
Zukas is also the adviser of the Royal Purple newspaper. In that role he guides students in the creation of editorial content and design of the paper in print and online. Additionally, he guides advertising and campus/community outreach.
He conducts numerous journalism and media research projects, contributing to knowledge in both qualitative and quantitative studies. With a focus in framing, he is particularly interested in textual and content analyses of newspaper coverage. He studies Wisconsin energy and environmental issues such as wind farming, fractured sand mining and nuclear power.
Zukas is a 2013 graduate of the University of Wisconsin – Madison where he received his PhD from the School of Journalism & Mass Communication. His dissertation on media framing analyzed how wind energy political, industry, and activist communications were reported by Wisconsin newspapers.
Finally, Zukas has a passion for communication in the fields of journalism, strategic communication and speech. His experience as a city/county journalist, campus reporter, strategic communications manager, event planner and advertising assistant provided first-hand knowledge of how informative and strategic communications interact to create a dynamic mass communications society.
If you are interested in learning more about Zukas’ teaching, research and service please contact him through the University of Wisconsin-Whitewater, LinkedIn or Twitter.
Dr. Keith J. Zukas 